It’s not just about winning – it’s about playing the game right.
Open Era – Together, we shape the future of fashion.
OPEN ERA – the brand that combines tradition and modernity. Our journey began with a simple but ambitious idea: to bring back the white tennis balls of the past. But we quickly realized that our passion for tennis, fashion, and sustainability deserved a bigger vision. Today, we stand as a symbol of high-quality, sustainable fashion that conveys values and challenges the fashion world with its attitudes, values, and approaches .
Values
Sustainability, Responsibility, Authenticity
Our Values – The Heart of Open Era
Our values are more than just buzzwords – they are the foundation of Open Era . They guide us in every step we take and in every decision we make. They define who we are, how we work, and why we are committed to changing the fashion industry.
Sustainability
From design to delivery, we choose partners who share our commitment to a better world. Our entire production takes place in the EU, where fair working conditions and environmentally friendly standards are guaranteed.
Responsibility
We believe that fashion should be more than a fleeting trend. With every step, we challenge the status quo and seek ways to make fashion more sustainable and ethical.
Authenticity
We are proud of our roots and stand by our decisions – honest, transparent, and uncompromising.
History
Our History
From an Idea to a
Global Movement
Open Era began with a simple but ambitious vision: to revive the elegance and style of past tennis eras. Two friends, inspired by the white tennis balls used until 1972, wanted to create more than just a product – they wanted to embody values and build something lasting. What started as a small idea grew into a brand that today stands for sustainability and quality in over 26 countries.
Beginnings
The first steps were marked by passion but also challenges. Without a background in fashion design and with limited resources, the first collections were created – inspired by the tennis fashion of the 60s and 70s. Success in Canada and Germany confirmed our vision and laid the foundation for our further development.
Breakthrough
By participating in international trade fairs such as Pitti Uomo in Florence, new doors were opened for us. Press coverage, growing demand, and initial partnerships in countries like Japan and the USA strengthened our brand and showed us that our vision resonates worldwide.
Heute steht Open Era für eine einzigartige Kombination aus Tradition und Innovation. Unsere Marke ist nicht nur eine Hommage an die Vergangenheit, sondern auch ein klares Statement für die Zukunft der Mode. Mit jedem Produkt, das wir entwerfen, und jeder Entscheidung, die wir treffen, tragen wir dazu bei, eine nachhaltigere, fairere und wertorientierte Modewelt zu schaffen. Und unsere Reise ist noch lange nicht zu Ende.
Brand
A Brand with Values,
Vision, and Responsibility
Why
Open Era?
Open Era is more than a fashion brand – we are a movement setting new standards. Our roots lie in the elegance of past tennis eras, but our vision is focused on the future. We combine tradition with innovation to create timeless fashion that embodies sustainability and responsibility. Our entire production takes place in the EU to ensure fair working conditions and the highest quality standards. Sustainability is not a trend for us but our core principle: from design to delivery, we strive to protect the environment and minimize our ecological footprint. With Open Era , you choose a brand that takes a stand, tells stories, and redefines fashion – timeless, responsible, and authentic.
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